Zillow - Hotpads Redesign - 2012
Zillow Acquired Hotpads and hired me to redesign the entire platform. I helped transition the product to Google Maps' API, improving user experience across web and mobile platforms while eliminating significant technical debt.
Simplified markers prioritize location over building type. Verified listings earn a red check—buyers value quality over quantity.
See the apartment interior and explore the neighborhood at the same time—a first-time integration.
A persistent action bar keeps your controls within reach while you scroll through listing details—organize and explore simultaneously.
Embeddable cards for partners and our blog allowed listings to exist outside the app.
The foundation of the mobile web app carried over into the company's native Android and IOS apps.
Walk the flow: homepage intro, then map and list views, filtering, and street view working together—search reimagined.
Produced marketing content that explained key product features and reintroduced the brand, supporting the product relaunch and driving increased engagement.
