I transformed bundle promotions from a manual, repetitive grind into a reusable, CMS-managed component—cutting creation time and freeing up the team for future strategic product work. The challenge was threefold: redesign the product, build the tools to scale content operations, and transform the team's capabilities — all simultaneously.

The homepage couldn't effectively showcase multiple concurrent bundles and store products. 'Humble Home': a mixed content grid that surfaces products and promotions together, giving customers everything to browse at once.

Custom stamps distinguished bundle types across product cards.

I concepted and designed a flexible promotions system where pre-designed templates were automatically applied based on their contents, giving marketing teams the freedom to run unlimited experiments with no hand-holding.

Any combination of colors, images, emojis, buttons, and content allows for maximum customization, with built-in controls and guard rails that preserve the template’s design integrity.

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My team developed a custom character brought to life in lightly animated scenes that highlighted the subscription’s value to customers as they scrolled. The prototype was shared with product stakeholders and green lit development with leadership.

I created this composite to demonstrate animation approaches using layers and simple CSS transitions to ensure performance quality across browsers and devices. The custom character was created by Sara Gross, as we collaborated on the narrative together.

A portion of all Bundle revenue was allocated to specific charities. This is the total amount to date.

User research showed the existing design was limiting product discovery. Promotions were visually competing against products, and the site’s navigation was unconventional, confusing customers.